기사 제공처 : 브랜드경제신문 / 등록기자: 조영찬 기자 [기자에게 문의하기]  0 /  0

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Founded in 2008, Design by J (designbyj) is a Korea-based design studio with 17 years of accumulated expertise in design and brand strategy. Building on this long-standing foundation, Design by J is expanding its corporate presence in both Korea and the United States, marking a new phase of global growth.

Design by J is led by founder and CEO Jeoungeun Kim, a designer and business leader with extensive experience in brand design, editorial design, product design, and lifestyle branding. Under Kim’s leadership, Design by J (designbyj) has evolved beyond a conventional design agency into a design-driven business encompassing brand planning, creative execution, and operational strategy.

In 2025, Design by J formally established its Korean corporate entity, Design by J Inc., transitioning its business into a corporate structure. This was followed by the establishment of a U.S. entity, enabling designbyj to expand its K-design–based brand strategies and hands-on expertise into the global market.

This expansion represents not a short-term initiative, but a sustained progression built upon long-term professional experience and continued development. Through the operation of proprietary brands and a wide range of client and independent projects, Design by J (designbyj) has accumulated practical expertise that connects planning, design, and real-world market application.

The company’s work and achievements have been recognized through multiple media features and industry awards, reinforcing its professional credibility. These sustained and repeat accomplishments demonstrate a level of expertise that extends beyond conventional standards within the design field.

“Design by J’s strength lies in treating design not simply as an output, but as a long-term business asset,” said Jeoungeun Kim of designbyj. “Through our corporate expansion in Korea and the United States, we aim to demonstrate the strategic depth and executional quality of K-design on a global stage.”

Looking ahead, Design by J (designbyj) plans to expand collaborations in brand consulting, creative direction, and design strategy, operating across Korea and the United States while focusing on building a sustainable and scalable design business model.